Case Study
Truvid Content Platform & App B2B2C Branovate
Background
Truvid is a B2B2C content platform that offers an all-in-one solution in order to empower uplifting creators to connect with global audiences instantly through advanced video distribution tools and an extensive publisher network. For publishers aiming to optimize monetization, Truvid's fully customizable video player and vast, ad-supported video library transform casual users into loyal daily visitors.
The Challenge
The primary challenge was to understand and address the diverse needs of different personas using the system, both creators and publishers. Creators often struggle to reach a wide audience and effectively monetize their content, while publishers face difficulties in optimizing the monetization process.
The main goal was to design a platform that bridges the gap between creators and publishers, facilitating seamless content distribution and effective and easy monetization.
Main Goal
My Role
I was the lead product designer. I worked closely with the
VP Product and a Product Manager, alongside a Dev Team Lead and 3 Developers.
Research and user needs
To inform the design, we conducted thorough research, including a competitive analysis of similar platforms and user research through interviews and surveys. We explored the strengths and weaknesses of main competitors to identify opportunities for differentiation. Our user research revealed that creators need easy-to-use tools for high-quality video content uploading and opportunities to showcase their content on premium partner sites alongside top brands. Publishers expressed a need for customizable video players, access to a vast ad-supported video library, and features that convert casual users into loyal daily visitors. Both groups emphasized the importance of real-time user friendly analytics dashboard to track audience engagement and advertising performance.
The Solution
Truvid’s platform addresses these challenges by offering a comprehensive solution. For creators, it provides automated high-quality video content uploading and the ability to showcase their content on premium partner sites at no cost.
For publishers, the platform includes a fully customizable video player, a vast ad-supported video library, and an analytics portal offering real-time insights into audience engagement and advertising performance.
Once integrated, publishers gain access to professional video libraries, AI video creation tools, smart playlists, and advertising solutions, driving growth with minimal effort. This integrated approach ensures that both creators and publishers can achieve their goals efficiently. All features on platform will enable publishers to driving growth with minimal effort.
Design System
Wirefraims
Truvid's Content Platform
![Animated-iPad-mockup-[remix] (1).gif](https://static.wixstatic.com/media/778d94_fb0054b253ce4ebabdf8a9cd5f76f44d~mv2.gif/v1/fill/w_144,h_108,al_c,usm_0.66_1.00_0.01,blur_2,pstr/Animated-iPad-mockup-%5Bremix%5D%20(1)_gif.gif)
Creating Video Playlist -
Web Platform Flow
Adding Video to Playlist -
Mobile App Flow
![Push-notification-list-(iOS)-[remix] (2).gif](https://static.wixstatic.com/media/778d94_c13c6f17313b474d8cba27c5dc093be1~mv2.gif/v1/fill/w_117,h_234,al_c,usm_0.66_1.00_0.01,blur_2,pstr/Push-notification-list-(iOS)-%5Bremix%5D%20(2)_gif.gif)
Key Enhancements
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Truvid's platform has enabled creators and publishers to reach new audiences effortlessly. Truvid upgrades its suite of monetization tech for enhanced earning potential.
Automated Video Uploading:
Truvid now automates high-quality video uploads, saving creators time.
Advanced Analytics:
Truvid refines its analytics portal for deeper audience insights and better ad performance tracking.
Streamlined Integration:
Truvid simplifies the integration process for publishers, ensuring quick access to its features.
Let's Connect
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